Competitor Tracking
Automatically detect and analyze competitor mentions in every meeting. IceCubes scans transcripts for the competitors you configure and provides context, sentiment, risk level, and exact quotes.
Not the Same as Smart Tags
Competitor Tracking is a dedicated feature, separate from Smart Tags. Competitor Tracking uses a specialized keyword scanner plus LLM context analysis to detect and classify every mention of your configured competitors. Smart Tags are general-purpose meeting classifiers.
How It Works
1. Add Competitors
Go to Settings > Sales & Custom Insights and add competitor names. IceCubes also suggests competitors it detects in your meetings.
2. Automatic Scanning
Every transcript is scanned for your competitor names. When found, the AI analyzes each mention for context and competitive intent.
3. Structured Output
Each mention includes the competitor name, context type, risk level, the speaker’s exact words, and a timestamp.
What You See
In the Insights tab of any meeting, the Competitor Mentions section shows a summary card and individual mention cards:
Summary Card
At the top, a summary shows the total number of mentions, which competitors were named, and the primary context (e.g., “Comparing options”).
Individual Mention Cards
Each mention card includes:
- Competitor name with a colored badge
- Timestamp — when in the meeting the mention occurred
- Speaker name and role — identified as Prospect (external) or Internal
- Context type — “Comparing options,” “Considering switch to,” “Currently using,” etc.
- Risk level — flagged when the mention signals a competitive threat (shown as a red “Risk” badge)
- Exact quote — the speaker’s words in context
Context Types
The AI classifies each competitor mention into one of several context types:
| Context | What It Means |
|---|---|
| Evaluating | Prospect is comparing options or evaluating your product alongside the competitor |
| Currently using | Prospect already uses the competitor (potential displacement opportunity) |
| Switching from | Prospect wants to leave the competitor (good signal for you) |
| Switching to | Prospect is considering moving to the competitor (competitive threat) |
| General mention | Competitor name mentioned in passing without strong competitive intent |
Setting Up
- Go to Settings from the sidebar
- Navigate to Sales & Custom Insights
- In the Competitor Tracking section, add your competitors by name
- IceCubes will scan all future meetings automatically
AI Suggestions
When IceCubes detects a potential competitor name in a meeting that isn’t in your configured list, it will suggest adding it. You can accept or dismiss these suggestions.
CRM Integration
When you have HubSpot or Salesforce connected, competitor mention data flows into your CRM alongside meeting summaries and insights. Your CRM record shows which competitors were mentioned, how many times, and in what context — giving your team full competitive visibility without manual data entry.
No Extra Cost
Competitor tracking is included in the insight extraction process. No additional AI credits are consumed beyond what’s already used for insights.